DIRECT AUTO - Allstate 2022-2023

Baller

Pedicabbers

Ride Jumper

Cox Internet 2019 Campaign

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The human Wifi hotspot - Experiential campaign

Cox Internet knows how people love to be online, but also understands how important is to connect with people in the real world, and to show that Cox launches The Human Wifi hotspot, a social experience that only lets you connect to the internet, when you connect with a person first.

Note: I also edited and animated the case of study

Cox Internet 2020 Campaign

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FRESH DIRECT - Can’t fake fresh

Produce sold in other markets may not be as fresh and healthy as those offered at Fresh Direct. We created a light-hearted campaign that features fruit characters (representing competitor’s produce) being pimped to fit the part.

Note: I also developed the 3D characters

USA TODAY - Don’t be a headline. Get the full content.

With the enormous amount of content that people are now exposed daily, it is becoming common to only browse the headlines of news articles. To demonstrate the value of reading further, our campaign provides examples of situations where people who’ve only read the headlines might not have much to say.

Contour Stream Player

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Insure My Trip

When you were a kid, your parents held your hand and took care of you. That was the inspiration for the Insure My Trip campaign. A giant character wearing white and green represents the insurance taking care of you when you travel.

Mott’s Juice - Good taste is timeless

Mott’s is a juice brand that has been around for generations. Based on this premise, we’ve created a campaign inspired by the 80’s. When it comes to matters of taste, things can change a lot as times passes, but Mott’s is a perennial favorite.

Mott’s 80’s drinks

To promote Mott’s to young adults, we will create recipes for alcoholic drinks with Mott´s. Each drink will be named after a famous 80´s song, such as Purple Rain and Lady in Red. In liquor aisles, we will display a selection of Mott's products along with drink coasters that have a QR-code embedded on the back, which will reveal the recipes for the drinks.

Words of Love - Cox promotional campaign

To celebrate Valentine’s Day, Cox launches a promotion that rewards people for sharing their feelings beyond the typical “I love you.” When Cox  customers (cable tv provider) turn on their TVs on Valentine’s Day, they’ll be encouraged to declare their love into the Voice Remote and if they do a good job, we’ll reveal they’ve unlocked a free movie rental. 

Note: I also edited and animated the Teaser video

TEASER

HOW IT WORKS:
The Voice Remote already references a catalogue of keywords. Let’s add a few Words of Love that customers might use to talk about their loved ones (love, special, beautiful, etc). If customers use at least two of our keywords in their response, we’ll reveal they’ve unlocked a free movie rental. If they don’t use enough keywords, a message will appear on screen to guide them in the right direction.